The Psychology of Color in Theory
The Pantone Color Institute has declared a Color of the Year every year since 2000. This annual color selection is a trend observation rather than a forecast, though its announcement does have an impact in the design world. We tune in every December for this moment!
Experts look at trends in all facets of daily life, such as the entertainment industry, emerging visual artists, fashion, technology and much more, to decide on the winner for the upcoming year. This past December, the institute recently announced its 2019 “Color of the Year,” called Living Coral (16-1546)—describing it as “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.”
To us, Living Coral feels like that fresh, vibrant hue that we’re all looking for to kick off the new year, especially when we’re trying to escape from the cold and drab sorrows of winter. Is it just us, or does this color just scream South Beach! Plus, it doesn’t hurt that it works well in your home, wardrobe, beauty cabinets and office spaces. Literally, this color can brighten up any space. We hope your Living Coral products you’ve purchased this year thus far will help you feel energized for the rest of 2019!
Til next time… Stay fierce, stay powerful, stay diva!