Mood Boards Matter

In an age of information overload and options coming at us faster than we know how to process it all, Interior Design can become overwhelming for most people.  One tried and true tool, beloved by many designers, is the mood board.  It’s a place to collect all of our thoughts, ideas and feelings of the space we’re designing, assisting us in forming a clear design concept that we can build upon without going off on some wild tangent (generally we’d agree that wild tangents are a lot of fun, but in this case costly mistakes just aren’t sexy).

Every designer has struggled at one time or another with communicating their ideas to a client.  This is why mood boards are so important.  It’s a great way of presenting the initial overall ideas to the client in order to get their input and make sure everyone is on the same page.  And when teamed up with a space plan, this approach is highly effective in organizing different creative information and sharing one vision.  Using them at early stages of a project can not only help you win pitches, but more importantly keep expectations in alignment  and wasted time to a minimum.  Without further ado, here are our top 3 reasons why mood boards matter (a lot!).

  1. When pulling together a concept for someone’s home, you better ensure your vision matches the owner’s. What one person considers “minimal” another person might call it “sterile” so having a visual concept to discuss will save you a lot of time without creating the perfect look only to find out it was a waste of time and money.  Argh!  Mood boards allow you to swiftly pump out concepts in draft form to serve as conversation starters, not the final product.  Mood boards can also lower the risk of disagreements later on in the process and if done correctly should give the client a clear understanding of the overall direction.
  2. Choosing the right color scheme and palette is probably the most crucial role a mood board can serve. If you’ve ever tried to find the “right” color of paint you know exactly what we’re talking about here.  It can be a nightmare!  This is where your mood board can become a benefit for all involved and help alleviate a lot of that frustration.  Design is a process (we cannot stress this enough) and it should evolve as the project ensues.  If a client prefers a calculated color, create a mood board that shows off the mood you’re trying to achieve and the feeling that certain color palette creates.  Allow your personal style and creativity to flow rather than being boxed in by anything exact or finite.  If you do your job right you may even open up your client to other opportunities they may not have previously considered (wouldn’t that be amazing…letting the creative pro drive the design…hmmm).
  3. True artists don’t play it safe! Showing off your unique style is what’s going to separate you from the crowd.  Go the distance with something edgy that’s got your signature written all over it.  Enjoy the process of taking your client from “this looks really nice” to “wow, that’s fantastic…I would have never thought of that myself.”  Have fun building out your dream mood board, playing with the colors and textures, and remember while it was your talent that got you in the door it will be your ingenuity and integrity that will keep them coming back for more!
Check out the mood board we produced for our client’s daughter, Sarah, and the finished product.  We’re in love with the overall design and it suits her personality perfectly.